We asked our clients how we compare to other firms. After all, they have years of experience working with Marcus & Associates as well as other agencies. At the end of the day, it comes down to three basic characteristics that set us apart:
Strategy based on science
Our approach leverages tested and proven persuasive psychology principles, which is part of our inPSYCHS™ program. This is essential to getting the strategic message right. It is even more important than having your ad “look good” or be funny.
Ever tell someone about a great commercial you saw, but then can’t remember the brand that was advertised? You're not alone. The marketing world is strewn with case studies of failed “creative” campaigns that won awards, but didn’t produce results. That may make agency creative people feel like winners, but it doesn’t help you or your business.
While our creative work has been recognized with more than 100 awards for excellence, our agency is not about winning trophies. In fact, we don’t even enter award shows any more. Why? Because we are focused on one thing – delivering results for your business. Our rewards are measured in your success stories. When you win, we win.
Nice and nimble
Ask our clients about our work ethic and you’ll hear how we have turned on a dime for them when they’ve had tight deadlines. Time after time, we've "pulled rabbits out of hats" to deliver work beyond our clients' expectations. What’s more, we do so without an attitude.
If you’ve had to tiptoe around prima donnas at other agencies, you’re going to find working with us a refreshing change. We're creative, but we also understand what makes business sense. That means we respect your budgets and timelines.
Teams built to your specs
In 2005, Melinda Marcus made an important strategic decision: to take Marcus & Associates virtual. Through our national connections, we offer clients the best talent from around the U.S., instead of the traditional ad agency model of “the best talent under one roof.”
This customized approach delivers a clear advantage to you. Instead of an agency trying to adapt their current staff to your challenges, we actually build a team with existing expertise in the areas you need addressed. By marshaling the exact right resources for your specific project, we can expedite the process to launch your initiative. In most cases, that speed to market has a direct positive impact on your bottom line.
|
|
|
